The names “Beisswenger” and “New Brighton” are so intertwined, one hardly goes without the other. In fact, Jacob and Caroline Beisswenger, parents of hardware store founder Fred, are considered New Brighton’s first permanent settlers.

Beisswenger’s Hardware has been a fixture of New Brighton and the Twin Cities metro area since its beginning. Established in 1919 as a purchaser of bulk wares, the store formally opened as Beisswenger’s Hardware in 1930, when Jacob and Caroline’s son Fred purchased the former Exchange Hotel building. Now owned and operated by Fred’s son Mark , a new Beisswenger’s store was built behind the old exchange building in 1988, and then moved to its current location in 2005.

It could be said that entrepreneurship runs in the Beisswenger family blood. Jacob and Caroline, German immigrants, raised fruit and vegetables they sold at the market in Minneapolis. They later enjoyed success as hotel owner-operators on nearby Long Lake, Minn., in the early 1890s.

This spirit of stick-to-itiveness was instilled in the Beisswenger children and grandchildren, and has influenced the way Beisswenger’s Hardware has done business over the years. From past retail offerings including groceries and home appliances, to its current relationship with Do It Best Hardware group and focus on power equipment, hard-to-find hardware and all kinds of bird houses and feeding supplies , Beisswenger’s Hardware has long been the area’s leading destination for exceptional customer service and value.